Tuesday, February 24, 2009

Hydrating Skin Care Project



These exciting images are finals from February's print and directorial debut by myself and camera operator Chris Raymond. Our concept was about "water and hydrating skin care products" with Studio Gear Cosmetics supplying us with a ton of amazing product to work with, and extra lip gloss for me :) The original inspiration behind this was a L'Oreal ad with water splashing up and down the wrists of Penelope Cruz. Rebecca Casciano (make up) and I obsessively studied this image, wondering how much happened in camera with water and special effects and how much was in post production and retouch. The obsession took on a life of its own and slowly evolved into this elaborate water in motion project. Christina Ionno of Trump Models was absolutely natural and beautiful with flawless skin, and Ling Nguyen did beautiful clean slickeded back hair. Super sweet and incredibly patient, Christina endured hours of hydrating water effects, bubble machines and tricks of the trade. This project took weeks of pre-production, castings, coordinating multiple schedules and pulling a plethora of favors, all of which we're all extremely grateful for! I'm so excited to see the final retouched images and the final spot once the editing process is complete.