Monday, September 7, 2009

Promotionals and Marketing, A Tangible Souvenir


It's been a difficult year for e-mail campaign blasts, so I decided to order new cards and motivate myself with an old school traditional hard mail. I researched my target demographic which are celebrity clothing brands, record labels and ad agencies who handle movie posters and put together a very specific mailing list. Thanks to the love and support of my mom, immediately after Labor Day Weekend hundreds of cards were mailed via the US Postal Service. A mighty costly endeavor, but one filled with with promises and rewards. A tangible souvenir of sorts and one you hope the art buyers, creative directors and photo editors find pretty enough or strong enough visually, to post to their walls.
These are a few of my additional favorite images from the recent ad campaign of Kristinia Debarges for Babyphat / Teen Vogue.
Big shout out to the the crew over at Liquid Entertainment. They were kind enough to cut me an amazing promotional video of behind the scenes footage from this campaign as well as my past campaigns with Vanessa and Angela Simmons for Pastry.

http://www.liquident.net/uploads/wendyreel/behind the scenes Wendy Hope